We created an online store website that keeps in line with the brand guidelines

And of course - the real fun in design is in the small details


A supermarket located in Tel Aviv, specializing in unique products from around the world.


This project included strategic branding concept and design and design of their online store website.

The clients' brief requested a branding that would reflect their main values - Variety, Innovation, Worldly, Unique. 

The chosen logo conveys an international feeling through the ethnic style of the font - and the colors symbolize elements the are consistent with the brand messages - Green - symbolizing the Freshness of products. Yellow - symbolizing the sun - referencing agriculture. Red - Symbolizes spiciness in foods from other parts of the world like Asia and South America.